Neutrogena – skiniD.com

Neutrogena SkinID (www.skinid.com) – personalized acne treatment products, available exclusively online.

I served as multi-disciplinary lead, managing design and development from concept to execution. I played a key role in brand development and in defining the UX strategy – performing user research (including medical professionals), designing all wireframes and UX deliverables.

The results include the design and development of a patent-pending online skin iD^TM Evaluation tool (a comprehensive series of interactive questions developed with leading Dermatologists used to determine an appropriate regimen), as well as the development of the SkinID.com website. Ads for this product can be seen online and on television, with spokespersons including Hayden Panettiere (Heroes).

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Sample question. Users can use a combination of text/fields and visuals to answer each section.

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Sample question. Users can use a combination of text/fields and visuals to answer each section.

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Sample question. Strong use of visuals allows users to answer the necessary questions without feeling like they are “filling out a form”.

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Results and regimen are custom fit for the user.

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skiniD.com on YouTube featuring Hayden Panettiere

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Article about skiniD.com with Katharine McPhee

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skiniD.com on Facebook

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