Burt’s Bees (www.burtsbees.com) – the Earth Friendly, Natural Personal Care Company.
I played key role in the redesign of the burt’s bees.com website. I was also in the lead role in defining the UX strategy and launch of the GreaterGood micro-site, which also launched in 2007. The Greater Good is Burt’s Bees initiative towards Corporate Social Responsibility, that after many years of pioneering sustainable practices and leading the Natural Personal Care industry, intends to rigorously measure progress and better assess achievements and challenges.
We needed to create a look and feel that was true to the meaning behind the Greater Good mentality, while infusing freshness into the already distinct Burt’s Bees brand.
This was a fun project, as it afforded me with the opportunity to meet the minds behind the product, as well as get the truth behind what is truly “all natural”.
Posted On: Friday, November 13th, 2009
Posted In: My Portfolio
Subscribe: RSS 2.0
Comments: One Response
Thanks for sharing. Love the insight and the view that you have allowed others to see. I see your passion in your work. Very cool.