To users, the interface IS the product and dissatisfaction can easily break a brand. How can we help make it better? In short, we build engaging web and software application solutions for clients, by defining the UX architecture, features and functions, as well as managing its creative and development. All of this is built using extensive user research and targeting, with the goal of creating amazing (outside of the box) user experiences, while optimizing the ROI of the business.
User Experience is the collective set of interactions in the digital space in which a business and its constituents come together in a one-to-one exchange to meet mutual objectives.
Positive, memorable user experiences lead to higher levels of customer satisfaction, which in turn create stronger, more enduring relationships.
Designing user experience is as much science as art. Turning a business model into a delightful user experience is a creative process, but one that needs a framework in order to consistently produce creative and valuable results.
In designing user experience, we look to apply these principles across all aspects of the product. Specifically, we focus on architecture, content, functionality, and aesthetics. Quality user experience should demonstrate the following:
- Architecture with a concise hierarchy, width, depth, and nomenclature
- Content that is clear, targeted, and compelling
- Functionality that supports useful and usable interactions
- Aesthetics that appeal to the intended audience and communicate a company’s brand values
I am a change agent and interactive design strategist with extensive experience leading process and organizational change, and developing customer-centered products and services. I am also a passionate evangelist of the user-centered design process, providing information architecture services, user research, and creative design. I have a proven ability to lead successful, energetic, blended-role design teams, mentoring a talented and diverse staff of designers across disciplines, while rolling up the sleeves to provide direct contribution.
My expertise includes interactive marketing, product design and software development across a wide variety of industries and domains. I am also a specialist in working with clients to help extend brands and deliver solutions in interactive strategy, experience planning, ERP applications, web design, research, analytics, and search marketing (SEM/SEO).
User Experience, User Centered Design, User Interface Design, Experiential Media, Product Design, Graphic Design, Branding, Convergence of Media, Technology, Art and Design, Product Innovation, Information Architecture, Design Strategy, Usability, User Interface, Social Networking, Social Strategy, Branding and Identity, Web and Interactive Design and Development, Creative Project Management and all-around (Software) Development Life Cycle, Mobile Experiences, Consumer Insights and Segmentation
Posted On: Wednesday, July 1st, 2009
